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Shoppers consider product sustainability
Environmental sustainability is tiebreaking factor when products are equal
Over half of shoppers consider the environmental sustainability of their projects when making purchases, says a new report from Deloitte and the Grocery Manufacturers Association. Ninety-five percent of shoppers surveyed said they were open to considering green products, and the survey found that for most shoppers, sustainability considerations can be a tiebreaking factor between otherwise equal products.
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